Not that long ago, customers purchased a suite of products from one vendor. Regardless of the experience, once a customer, always a customer. Long term contracts, inability to keep up with clients’ needs, a refusal to partner, and ego created endless frustration with clients and gave birth to the SaaS industry.
No company can specialize in everything. Customers demand best in class specialization. They are willing to use multiple vendors but expect seamless integrations. This creates a huge opportunity for vendors to align themselves up with force multipliers. Our methodology ensures you are creating the right partnerships and maximizing those opportunities.